MTA/NYCT announced in July that they would allow advertising on the front side of Metrocards, in additional to the traditional placement on the back side of the cards. A new webpage was created to describe the Metrocard options available to advertisers.
Now, what appears to be the first Metrocard to feature both front and back side advertising has been released and is available for purchase. The new Metrocard features an advertisement for the clothing store GAP. The front side says “Be Bright NYC” and encourages visiting the newest flagship GAP store, which is located at 34th Street and Broadway. The back side of the Metrocard contains a coupon for 20% off your purchase at any GAP store between October 1, 2012 and November 18, 2012. The offer is not valid online.
Note: There is a URL on the back of the Metrocard that, as of early this afternoon (Thursday, October 4, 2012), does not seem to be working. The URL is: http://www.gap.us/gapheraldsq